Transforming Glass Windows into Interactive Media Art Exhibitions (feat. Rear Projection Screen Paint)

At artist Eunhee Kim’s recent exhibition “Cycle of Existence – Blooming, Falling, Flowing, and Shining,” Paintpam’s Rear Projection Screen Paint was utilized not just as a commercial display solution but as an integral part of the artistic experience. Unlike its traditional use for advertising, this case highlights its innovative application in the field of media art exhibitions, opening new possibilities for creative expression.

Rear Projection Screen Paint Becomes a Tool for Creation

For this exhibition, the artist purchased and applied Rear Projection Screen Paint directly onto the glass surface. By utilizing an already owned projector, she minimized additional hardware installation costs while transforming the glass window into a projection screen that expanded the exhibition space and integrated visitors’ movements into the display. Typically, media art exhibitions require large LED screens or expensive digital equipment. However, this case demonstrated that a simple glass window and a projector alone could create a high-quality exhibition.

Blurring the Boundaries Between Light and Shadows

This exhibition also introduced an innovative approach to projector placement. Traditionally, projectors are installed on the ceiling to minimize shadow interference. However, Eunhee Kim deliberately embraced shadows as part of the exhibition rather than eliminating them. With the projector placed on the floor, visitors’ silhouettes were projected onto the artwork, creating a dynamic fusion of light and shadow. This expanded beyond simple video projection, evolving into an interactive art experience that encouraged audience participation.

Creating Media Art with Rear Projection Screen Paint

This exhibition exemplifies how Rear Projection Screen Paint extends beyond advertising solutions and serves as a valuable tool for artistic creation. Glass screen paint allows for cost-effective, immersive displays without requiring additional structures, providing artists with new ways to express their creativity. Additionally, combining glass paint with a projector enables a glass projection screen setup that facilitates innovative exhibitions without spatial limitations. By utilizing window screen technology, this exhibition has introduced new possibilities for media art and interactive displays, paving the way for more artists to explore creative exhibition methods. We look forward to inspiring even more artists through the groundbreaking approach demonstrated in this exhibition.