The Power of Immersion in Steel: How Screen Paint Brought POSCO’s Park1538 to Life
A New Kind of Steel Experience in Gwangyang (South Korea)
In the industrial city of Gwangyang, South Korea, where steel and logistics converge, there’s a space where steel becomes more than just a material — it becomes a story, an experience, a feeling. Welcome to POSCO’s Park1538, a multi-purpose promotional center designed not just to showcase steel products, but to immerse visitors in the evolution and future of steel through cutting-edge media and architectural design.
More Than a Showroom — A Narrative Journey
Park1538 isn’t your typical corporate exhibition hall. It’s a cultural experience space that traces the journey of steel — from raw material to next-generation innovation — and invites visitors to engage with it on an emotional and sensory level.
What makes this possible is a meticulously designed immersive environment: large-scale projections, ambient lighting, soundscapes, and interactive storytelling guide the visitor’s movement throughout the space. Here, steel is not just seen — it’s felt.
Turning Walls Into Screens With Purpose
The core medium for content delivery in Park1538 is projection — but not on ordinary walls. The experience relies on high-fidelity visuals that demand exceptional contrast and color accuracy. That’s where Paintpam’s screen paint technology comes in.
Unlike standard wall paint, this specialized screen paint for projection walls is engineered for optimized reflectivity and contrast. Whether it’s the rich blacks of an industrial forge or the gleaming highlights of future mobility, the screen surface ensures sharp image clarity and vivid color reproduction across the entire room.
Thanks to this solution, the walls themselves become part of the storytelling — alive with motion, meaning, and emotion.
Screen Paint as a Spatial Design Solution
What POSCO communicates through this space goes beyond materials — it’s about technology, innovation, and impact. And Paintpam’s screen paint is more than a product; it’s part of the design logic that supports this message.
The technology enables spaces to function as high-performance storytelling tools. It helps convert large architectural surfaces into cohesive digital canvases, making the entire space feel like one continuous, interactive narrative.
By eliminating the need for bulky LED installations or expensive display hardware, screen paint offers a minimal yet powerful alternative — scalable, flexible, and fully integrated into the architecture.
A Seamless Blend of Design, Technology, and Storytelling
Every great immersive space starts with a compelling story — but it takes the right tools to deliver that story effectively. In Park1538, Paintpam’s projection-optimized screen paint helps bridge the gap between vision and execution, allowing content to shine and brand identity to resonate deeply with visitors.
As more companies look to transform their brand spaces into interactive storytelling environments, Paintpam’s screen paint offers a versatile and sustainable foundation.
