Signatures Flowing Into a Curve: NEW PR WAVE 2026 at MMCA

NEW PR WAVE is the annual program where Korea's Ministry of Culture, Sports and Tourism gathers public sector communicators to talk about how government policy reaches citizens. The 2026 opening was held at MMCA Seoul.

The organizers wanted the kickoff to feel like an idea taking shape, not a press release.

What we built

A single MP-C transparent guestbook canvas, placed at the entrance to the venue, with a custom scene that gathered signatures into a slow curving wave. As each attendee signed in, their handwriting joined the wave, contributing to a shape that took form across the evening.

By the end of the opening session, the wave was made of the room itself.

Why a curve, not a feed

A standard guestbook spreads signatures across a flat field. That works for most events. For a program built on the idea that communication is shaped by everyone who participates, the visual needed to be cumulative.

The curving scene reinforces that. It is not a list. It is a single continuous form, growing.

What attendees experienced

Communicators from across the ministry signed in. Several wrote brief notes — words about the year ahead, about specific campaigns. Each note settled into the curve and stayed visible for the rest of the evening.

The scene was developed for this specific event and is a variant we keep available for symbolic-installation requests where a guestbook needs to do more than collect.

Who this is for

Public-sector launches, policy forums, opening ceremonies, and any program built around the idea of collective input. The MP-C panel is the same hardware; the scene is the variable.

If your kickoff is about shaping something together, the wave is the right shape.

See the MP Series in detail at Paintpam Global.