How ‘Beam Screen Paint’ Revitalized an Outdated Advertising Display at Lotte Cinema Cheongnyangni

At Lotte Cinema Cheongnyangni, an aging LCD advertising display was replaced with a large, customized screen made with Beam Screen Paint. This innovative solution not only saved 90% of the projected costs but also offered a more flexible and modern alternative.

권용화from Paintpam

Jan 06, 2025

How ‘Beam Screen Paint’ Revitalized an Outdated Advertising Display at Lotte Cinema Cheongnyangni

Contents

The Challenge: Balancing Cost and Functionality The Solution: Flexible Large Screens with Beam Screen Paint The Advantages of Beam Screen Paint for Large Displays

The Challenge: Balancing Cost and Functionality

The cinema’s lobby housed a massive advertising display composed of eight LCD panels combined into a multi-vision setup. After years of use, the display required repairs, including the costly removal of protective glass, which alone was estimated to cost several million KRW. The cinema faced a significant dilemma: how to replace or upgrade the display without incurring exorbitant costs.

A large, customized screen made with Beam Screen Paint

The Solution: Flexible Large Screens with Beam Screen Paint

Paintpam proposed a creative and cost-effective solution using Beam Screen Paint, which offered two significant advantages:

1. Custom Screens Made from Lightweight Foamex Panels

To avoid the high cost of removing the existing protective glass, Paintpam crafted custom screens using lightweight Foamex panels coated with Beam Screen Paint. These panels were designed to fit seamlessly into the lobby space, optimized for size and shape to enhance projector performance. The paint significantly improved the brightness, contrast, and clarity of the projected content.

2. Compatibility with Existing Projectors

The new screen was engineered to be fully compatible with the cinema’s existing projectors. This eliminated the need for additional equipment purchases, while the combination of Beam Screen Paint and the projectors delivered high-resolution advertisements with stunning clarity, all without removing the original LCD panels.

The Advantages of Beam Screen Paint for Large Displays

The installed screen demonstrated the versatility and practicality of Beam Screen Paint:

• Customizable Size and Shape: Unlike fixed LCD displays, screens made with Beam Screen Paint can be tailored to any size or form, offering greater flexibility for unique spaces.

• Cost-Effective Installation: By avoiding the high costs of dismantling and replacing old displays, Beam Screen Paint provided an affordable yet impactful alternative.

• Minimal Structural Changes: The solution required no significant renovations, making it ideal for retrofitting existing setups.