Elevator Doors Become a Digital Canvas in Urban Spaces
The Story Behind an Innovative Elevator Door Signage
At first glance, an elevator may seem like just another part of a building’s infrastructure. But imagine standing in front of the elevator and seeing Van Gogh’s portrait come to life on the door itself.
This isn’t a traditional digital display. It’s a new kind of media signage—one that applies video content directly onto the moving surface of elevator doors, transforming them into vibrant, attention-grabbing canvases.
Turning Everyday Spaces into Unexpected Experiences
Elevators are typically seen as functional transit spaces. But with this installation, the elevator door becomes a cultural moment in an otherwise mundane environment.
Without changing the building’s structure, vivid media content plays in the lobby—engaging passersby and creating an unexpected visual experience. This was made possible through a unique combination of screen paint film and a vertical laser projector.
Why Screen Paint Makes Elevator Door Signage Possible
1️⃣ Flexibility of Screen Paint
Screen paint can be applied in thin film form, allowing it to adhere to both flat and curved surfaces—such as elevator doors—without interfering with door function. It’s lightweight and doesn’t affect day-to-day operations.
2️⃣ High Contrast Visual Quality
Special coating treatments ensure high contrast and vivid color reproduction, even under bright indoor lighting. Unlike projecting onto untreated walls or metal, the screen paint surface delivers sharp, rich visuals.
3️⃣ Space-Efficient Laser Projection
Portrait-mode laser projectors can be installed behind the elevator in narrow spaces. They generate minimal heat and require little maintenance. Since the projector is contact-free, there’s low risk of damage or malfunction.
4️⃣ Smart Integration with Door Sensors
The system is synced with elevator door sensors. When the doors open, the projection automatically turns off, and resumes seamlessly when the doors close. This ensures not just a smooth visual experience, but also technical stability and safety.
How Screen Paint Reimagines the Value of Space
What makes this project truly special isn’t just the use of screen paint.
It’s about how it redefines the purpose and atmosphere of a space.
Elevator doors are found in every building—usually as dull, metallic surfaces. But this approach shows how a single door can deliver inspiration, interaction, and immersive media, all without traditional screens.
Screen paint–based signage is more than a technical workaround; it’s a design-forward solution that enhances both user experience and architectural aesthetics.
