A Space Where Dreams Come True: Screen Paint Brings Life to the “Yellow Dream” Popup Exhibition
In the heart of Daejeon, South Korea, at the cultural complex Art Site Soje, imagination comes to life. The Yellow Dream popup exhibition—part of the 2025 Dreamdori project—transports visitors into a fantastical world where dreams land on Earth and form friendships.
At the center of this exhibition is a 7-meter-tall media installation that spans three full walls, surrounding visitors with vivid, animated storytelling. But this immersive experience isn’t just about projection—it’s about projection done right.
The Technology Behind the Immersion
Each of the three walls is powered by a high-lumen projector, synchronized to deliver a unified, multi-surface visual experience. What enables this seamless effect is Paintpam’s SPW3 Silver, a professional-grade screen paint designed specifically for high-contrast projection environments.
SPW3 Silver was selected because a plain white wall simply wouldn’t suffice. This space demanded a surface optimized for projection—one that could bring the exhibition’s colors, shadows, and animations to life with precision.
Even scenes with both dark backgrounds and bright objects maintain detail without blurring.
The entire wall becomes a screen, without sacrificing visual clarity.
That’s the power of a surface engineered for projection.
Why SPW3 Silver?
SPW3 Silver is engineered for contrast. Rather than diffusing light in all directions, it reflects it in a controlled manner, enhancing both brightness and depth. This results in:
Noticeably higher contrast ratios than standard painted walls,
Deeper blacks and crisper highlights,
Compatibility with a wide variety of projectors and spatial configurations, making it ideal for large exhibitions and unconventional surfaces.
In a space like Yellow Dream, where the projection fills oversized surfaces, the quality of the screen surface is just as critical as the content itself.
Invisible Installation, Visible Impact
One of the biggest advantages of Paintpam’s screen paint is that it doesn’t require additional structures or hardware. It’s applied directly to the wall, preserving the aesthetic of the space while drastically improving projection quality.
Visitors may not notice the paint—but they do notice how clear, vivid, and immersive the visuals are. That’s the invisible power of screen paint technology.
